Global telcos have partnered with the GSMA and Google to push for the adoption of Rich Communications Services in a move designed to create a globally-interoperable messaging service across Android devices. Short Message Service (SMS) has been an important part of mobile for over a decade, but things have changed with the way we communicate which has gone beyond just mere texts.
That’s where Rich Communications Services (RCS) comes in, which got a huge vote of confidence on Monday with Google’s backing, “after the search giant’s acquisition of Jibe Mobile, a leading RCS provider, back in September.” A new initiative was announced on Monday that will see Google and several global operators team up to accelerate the availability of RCS.
The new service will allow users to send higher quality media, start group chats and much more. The hope is to make RCS the standard across Android devices around the world, so that’s goodbye to SMS.
From a GSMA news release:
“Features such as group chat, high-res photo sharing, read receipts, and more, will now become part of the operator messaging experience, enhancing the experience of over 4 billion SMS users worldwide. GSMA RCS advanced calling features will also be supported in the future by Google.”
Global operators, including América Móvil, Bharti Airtel Ltd, Deutsche Telekom, Etisalat, Globe Telecom, KPN, Millicom, MTN, Orange, PLAY, Smart Communications, Sprint, Telenor Group, TeliaSonera, Telstra, TIM, Turkcell, VimpelCom, Vodafone, the GSMA and Google today announced the launch of a mobile industry initiative to accelerate the availability of Rich Communications Services (RCS). The initiative will enable all operators worldwide to provide an open, consistent, and globally interoperable messaging service across Android devices. Operators have agreed to transition toward a common, universal profile based on the GSMA’s RCS specifications and an Android RCS client provided by Google in collaboration with operators and OEMs.
By aligning on a universal RCS profile, mobile operators will be able to deploy a consistent RCS implementation, feature set, and configuration. The Android RCS client provided by Google will be based on the universal profile, enabling consumers to access RCS services on their devices. Features such as group chat, high-res photo sharing, read receipts, and more, will now become part of the operator messaging experience, enhancing the experience of over 4 billion SMS users worldwide. GSMA RCS advanced calling features will also be supported in the future by Google.
The profile and client will enable a consistent and interoperable messaging experience between all Android devices and across all operators worldwide, as well as ease interoperability testing between networks and significantly reduce time to market. The universal profile can be implemented by other operating systems and will be supported by a formal GSMA accreditation process. Google will also provide an open source version of the client based on the universal profile specification and will provide developer APIs to enhance the RCS client experience.
“RCS continues to experience organic growth around the world, with 47 operators in 34 countries having launched services to date. However, this initiative will greatly simplify and accelerate adoption of the technology, and points to the future of how mobile users will communicate with one another. This is an incredibly positive development for the industry,” said Alex Sinclair, Chief Technology Officer, GSMA. “Google’s contributions will provide operators a new opportunity for a rich, consistent implementation across Android devices and offer a real step change in messaging experiences for consumers worldwide.”
“Messaging holds a central place in our lives, whether it’s coordinating a meet-up, sharing photos with friends, or sending thoughts to a loved one,” said Nick Fox, Vice President of Communications Products at Google.
“Today marks an important step forward in bringing a better messaging experience for Android users everywhere, and we’re thrilled to collaborate with our partners across the industry to make this happen.”
In the global rollout of RCS, mobile operators can deploy their own infrastructure or they have the option to use the Jibe Platform from Google, which supports the universal RCS profile. The Jibe Platform includes a hosted cloud for individual operators to launch RCS services for all leading mobile operating systems and the Jibe Hub to interconnect operator RCS networks.
