Google has launched a series of programmes that aim to support the growth and recovery of African SMEs in the continent. The new initiative titled “International Small Business Month” will roll out several programmes this month. Mojolaoluwa Aderemi-Makinde, Google’s head of brand and reputation for Africa explains that the programmes are tech-driven and will enable SMEs in Africa to expand their customer base.
“As more consumers start their journey looking for products and services online, we want to do more to help retail small businesses digitise and better leverage online tools for growth. One thing we know for sure is that when small businesses recover, African economies rebound and do well and this benefits everyone”.
The importance of African SMEs
According to reports, SMEs are responsible for nearly 90% of all business, making these enterprises the “backbone” of the economy. In addition, further reports indicate that SMEs account for 80% of the region’s employment. The global pandemic has had a devastating impact on these integral economic drivers and Google is committed to supporting SMEs to thrive with the launch of several new programmes.
Google’s new programmes
Several new programmes will be launched during June, this includes the following;
- A new Google for Small Businesses portal that aims to assist small businesses in establishing their online presence.
- A series of SMB skills webinars that have been tailored to help SMEs use digital tools to connect with and grow their customer base. SMBs can register for free webinars available on 9, 16, and 23 June at goo.gle/smbwebinars
- Shop Small Fridays – a social media video series that sheds light on SMEs across Africa.
The Google for Small Business portal
The new portal will provide business owners with all the guidance and tools to establish their enterprise online and achieve their business goals. “This portal is all about supporting businesses as they get online. In a competitive business environment, digital technology helps to drive economic growth and job creation, while delivering valuable services to people in Africa,” explains Aderemi-Makinde.
