Google has broadened the reach of its AI-powered search feature, AI Mode, by rolling it out in five additional languages: Hindi, Japanese, Korean, Brazilian Portuguese, and Indonesian. The expansion reflects the company’s ongoing effort to make its advanced search capabilities more inclusive and accessible to users across the globe. According to Google’s official blog, this update is part of its wider AI search expansion strategy.
What is AI Mode?
AI Mode is an intelligent search feature powered by a customized version of Google’s Gemini 2.5 model, which incorporates advanced multimodal functions and improved reasoning. It is designed to handle complex queries, deliver deeper insights, and provide more relevant results, helping users explore topics in a more intuitive and efficient way.
Why the Expansion Matters
By introducing AI Mode to new languages, Google is creating several important benefits:
- Improved Accessibility: Users can now interact with Google’s advanced search tools in their native language, reducing barriers to information access.
- Enhanced User Experience: AI Mode offers more precise results, cutting down the time and effort needed to find meaningful answers.
- Stronger Global Presence: Supporting a wider set of languages allows Google to extend its reach to new audiences around the world.
Impact on Users and Markets
This expansion is expected to reshape both user behavior and digital markets:
- Higher Adoption Rates: Regions where English is not dominant are likely to embrace the new AI-powered search more quickly.
- Competitive Edge: Google strengthens its lead in the global search market by offering features that many competitors cannot yet match.
- Local Content Demand: The growth of AI Mode in diverse languages will increase the need for localized, high-quality digital content, boosting regional tech ecosystems.
The Five New Languages
- Hindi: Spoken by over 600 million people, Hindi is a major addition for South Asia.
- Japanese: With its complex grammar and writing system, supporting Japanese is a technical milestone for AI-powered translation and search.
- Korean: Its rollout comes amid discussions on how AI-driven search tools may affect online traffic, but Google emphasizes improved user experience.
- Indonesian: With more than 270 million speakers, this addition strengthens Google’s footprint in Southeast Asia.
- Brazilian Portuguese: Expanding AI Mode here makes advanced search tools more accessible to users in Brazil and beyond.
Looking Ahead
The expansion marks a meaningful step in Google’s mission to democratize access to information. While the rollout improves inclusivity in Asia and Latin America, the absence of African languages such as Swahili, Yoruba, and Hausa points to the need for broader representation in AI development. As Google continues refining AI Mode, further expansions into new regions and languages are expected, setting the stage for an even more globally inclusive search experience.
