Google celebrates women by enabling identification of women-led businesses

Google is celebrating this year’s International Women’s Day by introducing a new feature that would enable people identify businesses owned, led, or founded by women. This will be done by enabling the women-led attribute from their Google My Business dashboard.

Attributes will appear on a business’s Google listing on Maps and Search and give customers more details like “Has Wi-Fi” and “Outdoor seating” to help them decide where to go. An icon with the female gender symbol would appear prominently on the listing.

“We strive to organize the world’s information in a way that is inclusive of all people,” Google spokeswoman Liz Davidoff said by email. “We’ve added the women-led attribute to empower women-led businesses to succeed online and help people find places to visit using Google Maps and Search.”

This feature will start rolling out this week.

Happy International Women’s Day!