Born January 2, 1963, Amaka Igwe was a Nigerian filmmaker and broadcasting executive. She was recognised as one of the second generation filmmakers who helped begin the video film era of Nigerian cinema. She died in Enugu, the eastern part of Nigeria on the 28th of April 2014.
Google is celebrating Amaka’s 57th birthday posthumously with a Google Doodle on the tech giant’s homepage, designed by a female Nigerian-raised, Brooklyn-based guest artist Data Oruwari.
Clicking on Google Doodle takes you to a page which gives a lot more information about the famed filmmaker. Google starts the writeup with one of her well known quotes – “I will give you all I have, so you can add it to what you have and be better than me.” – Amaka Igwe
The writeup continues;
During her postgraduate studies, Igwe started focusing on theater and what she considered to be her first gift: writing. She developed her first television series screenplay, Checkmate, widely considered the best Nigerian soap opera of the 1990s.
This led to her directorial debut in the feature film Rattlesnake (1995 for Crystal Gold Limited), a smash hit in her home country, followed by films like Violated (1995 for Crystal Gold Limited) and A Barber’s Wisdom (2001 for Mnet), which helped set a higher production standard for “Nollywood” at the time. She wrote and directed the phenomenally successful Fuji House of Commotion (2001-2012 for Crystal Gold Limited), which gave her dominance of the national television series industry.
Passionate about growing the local industry, Igwe also helped organize the guild system that served the executive boards of the Association of Movie Producers, and was also a patron of the National Association of Cinematographers, the Screenwriters Guild and the Guild of Movie Editors.
As a champion of efficient local distribution as the basis for Nollywood’s growth, Igwe and her business partner also organized an enhanced market distribution system and helped improve quality and fairness in the industry.
On an international level, Igwe led delegations to South Africa, United Kingdom, United States and France, among other countries, to present the unique Nigerian approach to visual storytelling, propogating global awareness of Nollywood.
She also co-founded the African Film and Media Content Expo, entitled BOBTV, with Big Picture Limited, with the aim of providing a global platform for Nigeria’s creative industries. For 11 years, they presented BOBTV to the world, engaging more than 400 departments from 104 Nigerian universities, as well as the Motion Picture Industry Practitioners and the Nigeria Government through its agencies.
Cementing herself as a matriarch of Nollywood, Igwe evolved a media empire by co-founding a production company, radio station, and TV network. Amaka Igwe shall be remembered as a gifted storyteller, producer, director, pioneer of Nollywood, wife, and mother of three.
In 2011, she was announced as a Member of the Order of the Federal Republic of Nigeria (MFR), an award that honors Nigerians who made significant contributions to the nation.
Here’s to Amaka Igwe, a true pioneer of Nigerian entertainment.
