Google, the African Union (AU), and YouTube are joining forces to launch #DiscoverMyAfrica, a month-long celebration of African creativity, innovation, and heritage. Throughout Africa Month, creators are invited to share their unique perspectives on the continent through YouTube Shorts, while special events and resources will highlight Africa’s vibrant creative industries.
The #DiscoverMyAfrica Shorts Challenge encourages creators across the continent to showcase Africa’s rich diversity – from its music and art to its food, fashion, and breathtaking landscapes.
“#DiscoverMyAfrica empowers African youth to share their stories and rich cultural heritage globally,” said Chido Mpemba, African Union Chairperson’s Youth Envoy. “Partnering with Google fosters creative expression and dialogue on content responsibility, digital preservation, and AI’s impact on Africa’s creative industries. This aligns with our vision for a digitally-enabled Africa harnessing cultural wealth for economic growth and social progress.”
YouTube Music is amplifying the celebration with two dedicated playlists, “Africa’s Next Wave” and “Africa Superstars”. These playlists will spotlight both emerging and established African artists, demonstrating the continent’s position as a global musical powerhouse.
Additionally, YouTube Music Nights in Nigeria and South Africa will bring together leading Afrobeats and Amapiano artists for unforgettable live performances.
Exclusive Premieres and Workshops
YouTube is also offering a slate of exclusive content and workshops for creators and fans in Nigeria:
- Spa with Osas: Nollywood superstar Osas Ighodaro explores the luxurious side of Lagos.
- All of Us: A drama series from Enioluwa and The Geng delves into the secrets of high school elites.
- Shaggi’s Palava: Comedy favorite Broda Shaggi delivers guaranteed laughs with his new project.
- Workshops: Specialized sessions for filmmakers, musicians, and content creators will offer tools and insights to build skills and expand their digital reach.
“We are committed to supporting the diverse voices and talents that make up Africa’s creative landscape,” said Addy Awofisayo, Head of Music for Sub-Saharan Africaat YouTube. “These initiatives provide valuable resources and platforms for African filmmakers, musicians, and content creators to share their stories and connect with global audiences.”
How to Get Involved
To learn more about #DiscoverMyAfrica and participate in the celebration:
- Visit www.blog.google/africa
- Follow the #DiscoverMyAfrica hashtag on social media
- Create your own YouTube Shorts about what Africa means to you
