Publisher and developer of mobile games for smartphones and tablet devices Glu Mobile Inc. is set to launch an app ‘The Swift Life’ for Mega Pop Star Taylor Swift and her host of fans.
The app which doesn’t seem to be quite as game-focused as other celebrity titles in Glu’s portfolio, promises exclusive content and social-media features to Swift’s legions of followers.
The Swift Life will be released as a beta “in limited territories” soon, launching globally sometime before the end of 2017 for iOS and Android devices.
Essentially, the app is like a version of Instagram or Snapchat devoted entirely to all things Taylor. The Swift Life will provide a “community-based” experience for the multi-Grammy Award winner’s fans to connect with each other and Swift herself. The app will feature pictures, shared music streaming, and chat messaging with “Taymojis,” stickers and other content.
According to Swift in a video announcing the app, “I think you guys are really going to like this.
“I mean, I hope. It would be… preferable if you did,” she added.
Also, while commenting on the app, Glu Mobile president and CEO Nick Earl said in a statement, “We’ve worked closely with Taylor and her team to bring her creative vision to life.
“The result is a deeply social environment where Taylor and her fans are able to better connect with one another while expressing themselves in an interactive community. We look forward to its worldwide launch later this year.”
In contrast to Glu’s previous celebrity games, which turned celebrities like Katy Perry and Gordon Ramsay into floating avatars within a game, the Swift Life focuses primarily on letting T-Swift fans connect with Taylor and each other through message boards, quizzes, etc.
It is also worth knowing that of all Glu’s celebrity games, only two — Kim Kardashian: Hollywood and Restaurant Dash: Gordon Ramsay — seemed to work out for the company. The rest didn’t go so well.
The Swift Life marks the first real diversion from that model as the company saw steep losses in 2016. The launch of Tap Baseball ’17, with the Chicago Cubs’ Kris Bryant as the public face of the game, has helped Glu grow in 2017.
Glu has backed away considerably from the celebrity games, and The Swift Life marks the first pop culture celebrity app debut in 2017. As a social network, instead of a freemium game, The Swift Life actually stands a chance at working out for Glu, considering Taylor Swift’s ravenous fans.
