Glovo is extending its Glovo Ads services in Kenya to support businesses in enhancing growth, boosting engagement, and elevating sales among users. The latest offering was recently unveiled during the company’s annual Partners and Brands event held on July 7th, 2023, in Ikoyi, Lagos. This event celebrated the impactful role of partnerships in elevating Nigeria’s Q-commerce industry.
This newly integrated division within Glovo introduces an array of advertising opportunities for partners, aligning seamlessly with the consolidation of all services under the Glovo Ads framework, thereby augmenting the platform’s advertising capabilities.
Glovo Ads encompasses two distinct platforms tailored for different business scales and objectives:
- Brands Ads: This platform empowers marketers with auto-bidding, an advanced automation tool optimizing bids using historical conversion data and product prices to predict impression value. The suite of tools within “Brand Ads” holds the potential to yield up to 5 times Return on Ad Spending (ROAS), significantly benefiting brands.
- Partner Ads: Catering to small and medium-sized shops and restaurants, Partner Ads aid in identifying optimal app placements for maximum return on investment. Recognising the absence of dedicated marketing teams for many such businesses, Partner Ads enables advertising initiation with any budget based on a pay-per-click model. This flexibility ensures positive outcomes and campaign pausing flexibility.
This strategic offering further enhances Glovo’s marketing approach by allowing precise targeting of app users with pertinent ads during their engagement. This targeting can span searches, homepage listings, and sponsored placements across the customer journey, even through the checkout process.
Glovo’s versatile user engagement across multiple categories including gifts, groceries, beauty products, and electronics also makes it an ideal platform for non-FMCG brands to leverage Glovo Ads for effective audience engagement.
The Barcelona-based startup, recognised as Europe, Africa, and Western Asia’s fastest-growing delivery player, solidifies its commitment by posting a job vacancy for a Regional Brand Ads Manager in Nairobi, Kenya.
Glovo has been seamlessly integrated into the marketing strategies of various Kenyan companies, including Coca-Cola, Diageo, Pernod Ricard, Beiersdorf, and Barcadi, with great success. Additionally, global advertising firms like Publicis are collaborating with their clients to harness the app’s marketing potential.
