Zeepay, the Ghanaian fintech startup, has revealed plans to launch its mobile money service in Ivory Coast next month, expanding its operations into a new market. According to CEO Andrew Takyi-Appiah, Zeepay’s remittance services will be available for both sending and receiving transactions in the country.
Takyi-Appiah emphasised the meticulous planning and organisation that has gone into preparing for this expansion, with a comprehensive 12-month strategy in place. Zeepay’s award-winning Mobile Money Service, known for its efficiency and reliability, is set to make its debut in Ivory Coast in July.
The Founder, referring back to August of last year when Verdant Capital raised $10 million for Zeepay to support its operations, expressed optimism about reaching the milestone of USD 200 billion in annual transaction volumes in the long run.
Back then, the company’s CFO, Godfried Boakye, highlighted the significance of the funding in fueling Zeepay’s service expansion and its broader plans for African expansion. With Ivory Coast added to its portfolio, Zeepay now operates in multiple countries, including Gambia, Zambia, and Ethiopia, giving the Ghanaian fintech startup a competitive edge in fulfilling its mission.
Zeepay’s business has been driven by various factors, including the increasing number of mobile wallets in recipient populations and the growing percentage of global remittances terminated to these wallets.
The company has also expanded its value-added services, such as credit offerings, and has actively sought to expand its presence across Africa, now providing services in 20 African countries. Moreover, Zeepay has made significant strides by venturing into the crucial Caribbean and Latin American markets.
