Future Africa Invests in Termii, a Nigerian Multi-marketing Platform

Termii, a Nigerian multi-marketing platform has raised funding from Future Africa, an early-stage innovation fund founded by Iyinoluwa Aboyeji.

Termii is an online platform that helps teams secure repeat customers by sending personalized emails and SMS through multiple channels.

Additionally, the startup helps African businesses communicate with customers across SMS, email, voice, and instant messaging channels.

Announcing the funding in a post on its website, Future Africa stated that it invested in Termii to plug the communication loophole for startups which is as a result of low broadband and internet penetration.

“The digital economy has a big problem. In a region with comparably weak broadband penetration and low internet speeds, digital businesses struggle to do the most basic part of running a business: communicate with your customer. 

“Effective communication is the foundation of any transaction. I need to know what you want, when, and how you want it to ever satisfy your needs. For brick-and-mortar businesses, this happens naturally. They communicate with their customers face-to-face at the point of contact. When you walk into a car dealership to purchase a car, you can iron out all the details right there: the price, how to pay, and when the car will be delivered. Communication happens in the simplest possible way: in-person.

“Digital businesses are online, meaning that all these interactions happen virtually. Before they can communicate with their customers, they need to access the infrastructure, channels, and tools that enable them to do so.”

Hence, “Termii addresses this problem by providing infrastructure that enables digital businesses to communicate seamlessly with their customers. Their Communications Platform as a Service (CPaaS) ensures a 90% deliverability rate, allowing digital businesses to enjoy similar ease of customer communication as their offline counterparts.”

Although the amount invested was undisclosed, Future Africa previous investments ranged between $25k to $250k. As such Termii’s ticket size shouldn’t be far off from this.