Fresh Direct emerged as the winner of the2016 She Leads Africa Demo Day held last week in Lagos. The Demo Day was the closing ceremony to the 6 month She Leads Africa Accelerator entrepreneurship development program.
Five out of ten companies the SLA Accelerator worked with, were able to pitch their businesses on the Demo day.
The founder of Fresh Direct, Angel Adelaja, went home with N2,000,000 cash prize presented by Guaranty Trust Bank. Fresh Direct is an agricultural technology company which grows produce within shipping containers. An urban farm within the heart of Abuja, within a 20ft shipping container, Fresh Direct NG can grow the same produce as a football pitch and a half. The judges were impressed by the significant potential of founder Angel Adelaja’s company to disrupt the African agriculture and import industry.
The Second position went to DeliveryBros, a motorbike delivery service which aggregates individuals and SMEs who need pickups with riders from various delivery companies who are in the area. The DeliveryBros system aims to reduce the stress of moving packages around Lagos, Abuja and Accra and won N1,000,000 to invest in building the technology and mobile app to optimize the process.
In third place was Vivian Nwakah, co-founder of Medsaf.com, an easy-to-use online platform built for medical service providers such as hospitals, pharmacies and clinics, to purchase and manage medication.
BathKandy & Co. founder Blondie Okpuzor received a special mention from the judges as the company to most likely build a billion Naira business.
The judges included Dr. Ndidi Nnoli-Edozien, Founder and President of the Growing Business Foundation; Ben White, Founder of Venture Capital for Africa; Ololade Fadoju, Head of Guaranty Trust Bank’s SME MarketHub e-commerce platform; and Eloho Omame, CEO of Amari Ltd. Speaking about the event She Leads Africa’s co-founder Afua Osei said “Since July, it has been absolutely amazing to see the growth and development of these entrepreneurs.” The finalists competed for over N3,500,000 in cash prizes.
