The breakthrough in technology has made doing business even more fun. We are no longer limited by our locations as the web provides us the opportunity to interact with people within our locality and beyond.
You now have the ability to slowly build your business and expand within a short period of time if you make good use of the many tools available.
Tech giants like Facebook and Google are working with businesses and constantly improving their platforms to help business owners grow their businesses. There is also a ready market made up of people who enjoy shopping comfortably from the comforts of their homes and office.
While you may have products and services of top notch quality, you will find that there are still a lot of competitions out there. You may not feel an immediate need for a cash register and well located physical store but you need to learn how to grow your customer database.
As you may very well know, making the first sale isnt always the issue.
Not to worry, we have you covered as we share the top trade secrets you can learn from eCommerce giants like Amazon, Alibaba, Jumia and Konga.
All these companies have a good understanding of their markets and the solution they provide is targeted at meeting the specific need of the average person in their targeted demography.
However this isnt the only thing that makes them so successful;
- Incorporate reviews on website and business pages:
Amazon is a major hit because of the review section. Shopping online can almost feel like blind shopping. Many times, consumers have to rely on the descriptions of the seller which may be misleading. Products are rated by real consumers on Amazon and other leading ecommerce giants that help other people to make informed decision about whether or not to buy the products.
To get these reviews as a newcomer, you may give out some of samples of the products you have for sale to those that may be interested.
This feature will give you an edge in comparison to other sites with the same product.
- Simpler checkouts and easier payment options:
Having to fill in payment details can be tiring when shopping on line. To save your customers the stress, you can save their payment options for when next they shop. This saves them the hassle of reentering the same details all over again.
Jumia and Konga have the payment on delivery feature which is a solution to the peculiar problem in Nigeria and several other African countries.
As a new estore, you can take a cue from this or try to find out the other options that you can incorporate to meet the peculiar needs of your targeted customers.
- Quick delivery:
I am a big fan of Amazon and Alibaba whom have made massive improvements in this area. You can have some goods delivered to you on the same day you order them on Amazon. You can also take delivery of goods ordered across board from Alibaba within five days.
As an ecommerce retailer, you should be focused on how you can create the best shopping experience for your customers. Try all you can to avoid delays, nobody likes to wait seven days for something that can be gotten immediately.
- Take advantage of already made emarketing tools:Maintaining a website and having to resolve technical issues and some other unforeseen glitch may be a little too much for an entrepreneur.You can start small by selling from your Instagram or Facebook page.You can even register onShopify at a decent rate and allow them do most of the work for you while you focus on improving your products and services.
The market is always evolving but you must bear in mind that the most important thing for people when they shop online is having a great experience. You should also encourage feedbacks and treat complaints as urgently as possible.
1 Comment
Honestly, Amazon, Jumia and Konga are the best online store to shop with 100% guaranteed. I have shopped with them and they’re trustworthy. Order online store should learn from them. I will try Alibaba store someday.