Close Menu
Innovation Village | Technology, Product Reviews, Business
    Facebook X (Twitter) Instagram
    Sunday, July 20
    • About us
      • Authors
    • Contact us
    • Privacy policy
    • Terms of use
    • Advertise
    • Newsletter
    • Post a Job
    • Partners
    Facebook X (Twitter) LinkedIn YouTube WhatsApp
    Innovation Village | Technology, Product Reviews, Business
    • Home
    • Innovation
      • Products
      • Technology
      • Internet of Things
    • Business
      • Agritech
      • Fintech
      • Healthtech
      • Investments
        • Cryptocurrency
      • People
      • Startups
      • Women In Tech
    • Media
      • Entertainment
      • Gaming
    • Reviews
      • Gadgets
      • Apps
      • How To
    • Giveaways
    • Jobs
    Innovation Village | Technology, Product Reviews, Business
    You are at:Home»Business»Founder Katzenberg Attributes Quibi’s Poor Start to Life to the Coronavirus Pandemic
    QUIBI'S POOR START TO LIFE ATTRIBUTED TO THE CORONAVIRUS PANDEMIC

    Founder Katzenberg Attributes Quibi’s Poor Start to Life to the Coronavirus Pandemic

    0
    By Oluwasegun Olukotun on May 12, 2020 Business, Video Streaming

    Streaming service Quibi has had a lackluster start to life which the founder Jeffrey Katzenberg has attributed to the Coronavirus pandemic.

    He said, “I attribute everything that has gone wrong to coronavirus. “Everything. But we own it.”

    Katzenberg and CEO Meg Whitman rolled Quibi out at CES in January, leaning on their celebrity friends and a $1.8 billion cash raise to produce short content that was meant to be watched by people who were on the go.

    The streaming service was launched on April 6, a time people when the countries around the world had shut down activities and people had to stay indoors. Signups never took off, even with a 90-day free trial. Only between 3 and 3.5 million people have installed the app. The number of active users is about a third of that, the company said.

    Katzenberg said, “Is it the avalanche of people that we wanted and were going out for launch?

    “The answer is no. It’s not up to what we wanted. It’s not close to what we wanted.”

    Previously, both Katzenberg and Whitman were adamant that Quibi’s content would not work on TV screens. It was designed for a mobile audience and the viewing habits of those people. Now, however, the company is adjusting content like Chrissy’s Court to fit on TV screens. In a recent development, iPhone users can stream content to TVs now. Android subscribers will be able to in the coming weeks.

    Aside from attributing the anemic performance of the streaming service to coronavirus, Katzenberg also admitted that some content had failed to connect with audiences. News programming, for instance, from NBC, BBC, ESPN, and others, which was classified “Daily Essentials” has gone largely unwatched.

    “The Daily Essentials are not that essential,” said Katzenberg.

    Quibi had been hopeful it would gather 7 million viewers in its first year. The company has now abandoned that guidance but has not given any updated projections.

    Related

    Katzenberg Video Streaming
    Share. Facebook Twitter Pinterest LinkedIn Email
    Oluwasegun Olukotun

    Related Posts

    How Crocs Turned ‘Ugly’ Into a Billion-Dollar Brand

    What Samsung’s Mobile Phone Crisis Taught Me About Staying In the Game

    Chery Group to launch iCAUR, a new EV brand, in South Africa by early 2026

    Leave A Reply Cancel Reply

    You must be logged in to post a comment.

    Copyright ©, 2013-2024 Innovation-Village.com. All Rights Reserved

    Type above and press Enter to search. Press Esc to cancel.