Flutterwave partners with Audiomack to broaden the availability and monetization prospects for African artists

African payments giant, Flutterwave has announced a strategic partnership with Audiomack to provide premium music experiences and unlock new features for its customers and artists for a fee.

By joining forces, Flutterwave and Audiomack are equipping African artists with advanced monetization capabilities. Leveraging Flutterwave’s expertise in secure and dependable payment processing, Audiomack will offer African musicians increased opportunities to monetize their artistic endeavors. This collaboration includes the provision of seamless payment options for fans who wish to directly support their favorite artists.

Founded in 2012 by Dave Macli, David Ponte, and Brian Zisook, Audiomack provides a means for artists to freely share their mixtapes, songs, and albums. In November 2020, Audiomack entered into a music licensing agreement with Warner Music Group. This agreement encompassed the United States, Canada, Jamaica, as well as five important African territories, namely Ghana, Kenya, Nigeria, South Africa, and Tanzania.

In December 2020, Audiomack made its monetization program, AMP, accessible to all eligible creators located in the United States, Canada, and the United Kingdom. Later, in July 2021, Audiomack expanded the program globally, allowing creators from around the world to participate. Additionally, Audiomack forged a partnership with Ziiki Media, aiming to assist in promoting artists across Africa.

With Audiomack’s expansion into Africa, the partnership with Flutterwave introduces seamless and secure payment processing features for its users. This collaboration empowers Audiomack to provide a wider range of payment methods tailored to African users, including bank transfers, local cards, and mobile money. As a result, the platform becomes more accessible to a larger audience throughout the continent, facilitating its growth phase in Africa.

Commenting on the announcement, Olugbenga GB Agboola, Flutterwave’s Founder and CEO, said: “We are excited to join forces with Audiomack and contribute to the growth of Africa’s music industry. By leveraging our technology, we will expand the Audiomack user base across Africa while empowering African artists with increased monetization opportunities. Audiomack’s commitment to promoting African music and providing a platform for artists to showcase their talent aligns perfectly with Flutterwave’s mission to simplify payments and foster economic growth across the continent. This partnership represents a significant step forward in realising these shared goals.”

Commenting on the news, Dave Macli, Co-Founder and CEO of Audiomack, replied: “We are delighted to partner with Flutterwave to enhance the Audiomack experience for our African users. This collaboration enables us to bring Audiomack to even more people in Africa and gives African artists the tools they need to thrive and monetize their art effectively.”

Flutterwave has processed over 400 million transactions, totaling a value exceeding $25 billion. Their services are utilized by over one million businesses, including notable customers such as Uber, Airpeace, Bamboo, Piggyvest, and many more.

The collaboration between Flutterwave and Audiomack represents a significant achievement in the African music industry, propelling its growth and extending its global presence. Audiomack users in Africa can anticipate improved access to the platform’s extensive music library and a more enhanced user experience. Simultaneously, African artists will enjoy increased prospects for financial prosperity and recognition of their artistic endeavors. This partnership signifies a remarkable advancement for both the music industry and its stakeholders in Africa.