This idea might appear odd to some people but the reality is Apple, as a group of individuals, designs and makes products that they love to use. Unlike other device makers, Apple follows a tightly focused approach than a ‘something for everybody’ approach, which focuses on quality and overall user experience. This also means that the majority of the product lines are targeted at the high-end category.
Apple’s products integrate well
Apple also makes sure each of their products integrates well in terms of both software and hardware. The specs and features of Apple devices may not be apt to do a whole lot of tasks; they, however, do well at what they are meant to including a specific set of tasks while being consistent and handy.
Apple’s products delight customers
Customers of Apple love products as such as iPhone and MacBook because of design and aesthetics of both hardware and software. This is why people are willing to pay a premium for it. Apple, on the other hand, continues to charm its customers with its incessant innovation in product design and functionality.
Apple lets their customers advertise
Apple customers flaunt their iDevices more than anything else and this is the best thing for Apple to have. The craze and excitement that Apple product launch manages to garner every year speak volumes about their products and why people buy them. Each and every Apple customer is a great advertiser himself of Apple products.
Apple’s strategy that always works
Everything that Apple does is thought through. From design to the new feature to packaging, Apple does it differently. Above all, they strategise on everything they do and every decision they make. The company focuses on innovations of their R&D pipeline into single releases annually, rather than spreading them out over a few models. This is what gets them the craze and excitement that they want to see.
Apple’s experience is immersive
Apple provides insanely incredible customer experience. Right from buying products to using them in replacing defective products, Apple continues to pursue you to go for its products.
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