FitXpert, an Egyptian SaaS company specializing in fitness and wellness technology, has announced the successful closure of a seven-figure strategic investment from Foras Investment, marking the beginning of a new growth phase as the company prepares to scale its platform and expand into regional markets.
The investment was completed under the 0107 Invest initiative, signaling strong investor confidence in vertical SaaS businesses with proven infrastructure and market traction—particularly in sectors such as healthcare, wellness, and lifestyle.
Founded by Salah Selim and Mostafa Mahmoud, FitXpert has developed a comprehensive software platform designed to serve fitness trainers, nutrition centers, and clinics. The platform replaces fragmented, manual workflows with a unified digital system that enables:
- Client management
- Program design
- Progress tracking
- Follow-ups
—all through a single, intuitive interface. Unlike point solutions, FitXpert positions itself as core infrastructure, aiming to professionalize service delivery across a traditionally informal sector.
The newly secured funds will be directed toward:
- Enhancing FitXpert’s technology stack
- Strengthening operational capabilities
- Driving regional expansion, with a focus on becoming the foundational platform for fitness and nutrition businesses across the Arab world.
Salah Selim, Co-Founder, emphasized that the investment represents more than financial backing: “This is a strategic endorsement of our long-term vision to set new operational standards for the industry.” Mostafa Mahmoud, Co-Founder, added: “The partnership brings strategic depth through expertise, networks, and faster decision-making. Our priorities now include product expansion, institutional partnerships, and regional growth.”
Mohamed Abouelnaga Negaty, owner of Foras Investment, highlighted that the deal aligns with his interest in sports and technology-enabled businesses:
FitXpert’s performance, team quality, and scalability potential stood out during our evaluation. We expect this partnership to accelerate the company’s expansion into Gulf markets.
With consistent growth and a product built around real operational needs, FitXpert is positioning itself for a broader phase of development and regional expansion through 2026, aiming to redefine how fitness and wellness businesses operate across the Middle East.
