FIFA in April launched FIFA+, a digital platform to connect football fans across the globe with the game they love. The platform has now been upgraded to enable more access to global fans with the addition of four languages to its user experience.
The following languages: Japanese, Korean, Italian, and Bahasa will be rolled out across the platform and its entire content offering, improving accessibility for over 465 million speakers across the globe.
It takes the total number of languages available on the platform to nine, alongside English, French, German, Portuguese, and Spanish, while further subtitling options are also available on select content.
In addition, a new ‘hub’ feature will be available for Korean, Japanese, and Bahasa-speaking fans that will – in addition to regular content – feature region-specific short-form content and news, ensuring football fans feel connected to and can explore the global game.
Speaking on the announcement, FIFA Director of Strategy, Corporate Development and FIFA+, Charlotte Burr said: “FIFA+ is about making football truly global and inclusive, and giving fans around the world a tool to engage with the game in new ways. The introduction of these four new languages is the next step in our vision to achieve that, and we’re hugely excited to be bringing the platform to more fans globally.”
The platform marks a significant moment in FIFA’s history. FIFA+ provides free access to 40,000 live football matches each year from every corner of the world, an archive of all men’s and women’s world cup match ever recorded, and a slate of originals featuring full-length documentaries, and docuseries, talk shows, and shorts.
