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    You are at:Home»Brands»Fashion brands, Tommy Hilfiger and Hugo Boss, step in the android wear watches business

    Fashion brands, Tommy Hilfiger and Hugo Boss, step in the android wear watches business

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    By Tapiwa Matthew Mutisi on March 26, 2017 Brands, Business, Fashion, News, Wearables

    Hugo Boss and Tommy Hilfiger are the latest fashion companies to announce their own Android Wear 2.0 watches at Baselworld 2017. The news continues the trend we’ve been seeing of fashion brands stepping up to fill the gaps in the wearables market caused by an absence of new models from established tech companies like Motorola.

    Hugo Boss’ watch — the Touch — looks a bit more formal and appears to have a leather band option, which is nice. The Touch will offer NFC but no heart rate sensor. But given the fashion facing look, it’s probably not the sort of watch you’d wear on a run anyway. The Touch is expected to cost $395 when it hits the market in August.

    Meanwhile, the Tommy Hilfiger TH24/7You (in one of the worst product names I’ve ever encountered), in line with the fashion brand, is a little more casually styled, with a metal link bracelet. The TH24/7You is cheaper than the Touch, at $299, although it lacks both NFC or a heart rate monitor.

    Unfortunately, neither watch has a lot of details when it comes to specifications right now. They both do run Android Wear 2.0, but actual information on the hardware — including size, which is a major issue in most Wear devices on the market — have yet to be announced.

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    Android Android Wear 2.0 watches Baselworld 2017 Fashion Hugo Boss Tommy Hilfiger wearables
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    Tapiwa Matthew Mutisi
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    Tapiwa Matthew Mutisi has been covering blockchain technology, intelligent technologies, cryptocurrency, cybersecurity, telecommunications technology, sustainability, autonomous vehicles, and other topics for Innovation Village since 2017. In the years since, he has published over 4,000 articles — a mix of breaking news, reviews, helpful how-tos, industry analysis, and more. | Open DM on Twitter @TapiwaMutisi

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