Bharti Airtel has announced the appointment of Farhad Khan as the new Chief Commercial Officer of Airtel Africa. Farhad Khan will be taking over from Andre Beyers, the former Chief Marketing Officer.
Farhad’s most recent role was at MTN South Africa, where he held the position of Chief Sales & Distribution Officer since August 2013. He joined MTN in February 2003 as General Manager – Market Segment Strategy. In October 2005, he was appointed as the Marketing and Customer Relations Executive at MTN IranCell. In June 2009, he was appointed as CEO of MTN Zambia. In January 2012, he was appointed as the Executive – Enterprise Business at the MTN Group Office, before taking up his most recent role.
Speaking on his appointment, Christian de Faria, Airtel Africa’s CEO said, “As Chief Commercial Officer, Farhad will leverage his deep and broad commercial experience to focus on our commercial strategy for Africa, build a strong marketing team to drive a winning consumer value proposition and reinvigorate our Go-To-Market processes. Farhad takes over from Andre Beyers who left the business at the end of December to pursue other interests outside Airtel.”
