Famous TikTok Star Khaby Lame to promote Pepsico’s Nitro Pepsi

Famous TikTok Star Khaby Lame has been chosen by Pepsico to promote its new Nitrogen-infused cola, Nitro Pepsi.

According to Marketing Dive, the silent Senegalese-Italian star with over 135 million TikTok followers has been recruited for the print, billboard, and TV ad campaign that will use the tagline “a smoother way to soda.”

Lame will appear on billboards in Los Angeles, New York and Las Vegas and print spreads in publications like Variety, The Hollywood Reporter, The New York Times and the New Yorker.

Launched in February 2022, Pepsico’s Nitro Pepsi is the “first-ever nitrogen-infused cola that’s actually softer than a soft drink – it’s creamy, smooth and has a mesmerizing cascade of tiny bubbles topped off by a frothy foam head.”

Related Story: Khaby Lame becomes the second person to get 100 million followers on TikTok

“Since Khaby Lame is known for pointing out the obvious with the use of his signature hand gestures, we felt he was the perfect person to show the world Nitro Pepsi is a simple solution for those who prefer less carbonation than that of a traditional cola,” said Todd Kaplan, chief marketing officer at Pepsi, in a press statement.

In a TikTok video shown below, Khaby Lame “shows us how to drink Nitro Pepsi.” So he takes us step by step, silently, on how to pour it up and enjoy.

This is one of the many high profile brands that has enlisted the services of Khaby Lame recently. In October last year, he helped Mark Zuckerberg show people how easy to jump around in the metaverse. Early this year, Lame signed a multi-year deal with the iconic fashion line Hugo Boss.

Nitro Pepsi will be available in two delicious flavors, Draft Cola and Vanilla Draft Cola, in newly designed cans in both single serve and 4-pack varieties.

Pepsi’s first national TV ad for Nitro Pepsi is set to air during the Oscars Pre-Show on March 27.