Facebook’s Instagram has just announced the introduction of a new Product – Video on Instagram which is expected to rival Twitter’s Vine. This lets people create 15-second videos to share on the service. This announcement was done at Facebook’s event at Menlo Park today.
Kevin Systrom, the Co-Founder of Instagram gave the following Press Release today.
Over the past two and a half years, Instagram has become a community where you can capture and share the world’s moments simply and beautifully. Some moments, however, need more than a static image to come to life. Until now these stories have been missing from Instagram.
Today, we’re thrilled to introduce Video on Instagram and bring you another way to share your stories. When you go to take a photo on Instagram, you’ll now see a movie camera icon. Tap it to enter video mode, where you can take up to fifteen seconds of video through the Instagram camera.
You’ll also find that we’ve added thirteen filters built specifically for video so you can keep sharing beautiful content on Instagram. When you post a video, you’ll also be able to select your favorite scene from what you’ve recorded as your cover image so your videos are beautiful even when they’re not playing.
We’re excited to see what the community will bring to video, whether it’s your local cafe showing you [just how they made your latte art] this morning or an [Instagrammer on the other side of the world] taking you on a tour of their city, a [mother sharing her joys in parenting] as her children laugh and play or your favorite athlete taking you [behind the scenes].
So what does this mean for your content? Nothing’s different from photos. We’re still committed to making sure you have control over all of your content. Only the people who you let see your photos will be able to see your videos. And as with photos, you own your videos. You can learn more about Video on Instagram—including our new Cinema feature—by visiting the Instagram Help Center.
We can’t wait to see what you’ll create.
Facebook acquired the popular photo-sharing app in a $1 billion deal last year.
[Event still going on. Update expected]
