Facebook updates its logo — can you tell the difference?

Have you yet noticed that Facebook’s logo is still blue, but it’s now a little more blue-ish? I guess not, and you’re not the only one who hasn’t really paid attention to it, so here is the update; Meta revamped its Facebook logo to a darker blue with a few small tweaks to create what it claims is a “bolder, electric and everlasting” design.

You can see the new logo next to the most recent one in the image at the top of this post.

Here’s Meta’s explanation for the changes from a Wednesday blog post:

Our intention was to create a refreshed design of the Facebook logo that was bolder, electric and everlasting. Each of the distinctive, new refinements drive greater harmony across the entire design as a key element of the app’s identity. We’ve done this by incorporating a more confident expression of Facebook’s core blue color that is built to be more visually accessible in our app and provides stronger contrast for the “f” to stand apart.

The “subtle” logo change which at first glance may seem barely noticeable incorporates a “more confident expression of Facebook’s core blue color,” the social media company said in a blog post.

Facebook says the logo change to the lowercase “f” is more visually accessible in the platform’s app with “stronger contrast for the ’f’ to stand apart”.

We wanted to ensure that the refreshed logo felt familiar, yet dynamic, polished and elegant in execution. These subtle, but significant changes allowed us to achieve optical balance with a sense of forward movement.

Dave N, Director of Design, Facebook

The social media giant highlighted three “key drivers” behind the evolution of its logo, including a push to “elevate the most iconic elements” of the brand, and to create “an expansive set of colors” anchored in blue.

Over the years, the social media platform’s logo has undergone a number of changes, starting from one that had square boundaries to the current circular design.

The new logo, the company says, uses its custom typeface – Facebook Sans – and a redesigned wordmark and logo to “create a consistent treatment and improve overall legibility.”

The new design has led to some being left puzzled on social media.

Some users, however, described the design changes in a little more detail.

So, there's a sudden change in the blue tone of the Facebook logo. Much darker than its previous counterpart.

Also, the react choices were changed slightly. An orange gradient effect has been applied with thicker strokes to magnify the emotions of the smileys.

— SPD// (@spadesingrey) September 21, 2023

Facebook's logo and its colors have changed.Also the animations of the like buttons and their features have changed.Furthermore, when you first access Facebook, it is noticeable that the font that mentions the name of Facebook in the app has changed and , ( 1 /2 )

@MattNavarra pic.twitter.com/7yLrRsViTG

— Dilshan Uyangoda (@Uyangoda_) September 21, 2023

Facebook says it has also developed a new colour palette with a new set of hues, tones, and contrast ratios.

“The deep tonal range of secondary blues allows for flexibility while providing balance as a single expression of our brand identity,” the company said.

It said more changes to the platform’s “reactions, typography, and iconography” are to be rolled out in the future.

“All of these refinements will create a more consistent, personal, and seamless experience for the billions of people who interact with Facebook daily,” the company said.

Meta likely has more changes planned for the brand’s design in the coming days, with the company describing the latest tweaks on Wednesday’s blog as “the first phase of a refreshed identity system” for the app.