Facebook has just released its Q4 results and it shows that the company achieved a 53% increase in Q4 revenue year on year. The Q4 revenue in 2016 ending December grew to $ 8,629 from $ 5,637 in 2015. Considering the full year till December 2016, the percentage growth is higher at 57%.
Here are some of the financial highlights:
Fourth Quarter and Full Year 2016 Other Financial Highlights
- Mobile advertising revenue – Mobile advertising revenue represented approximately 84% of advertising revenue for the fourth quarter of 2016, up from approximately 80% of advertising revenue in the fourth quarter of 2015.
- Capital expenditures – Capital expenditures for the full year 2016 were $4.49 billion.
- Cash and cash equivalents and marketable securities – Cash and cash equivalents and marketable securities were $29.45 billion at the end of the fourth quarter of 2016.
The company also announced that the monthly active users was 1.86 billion with 93.5% (1.74 billion) from the mobile phone.
Here are some of the operational highlights:
Full Year 2016 Operational Highlights
- Daily active users (DAUs) – DAUs were 1.23 billion on average for December 2016, an increase of 18% year-over-year.
- Mobile DAUs – Mobile DAUs were 1.15 billion on average for December 2016, an increase of 23% year-over-year.
- Monthly active users (MAUs) – MAUs were 1.86 billion as of December 31, 2016, an increase of 17% year-over-year.
- Mobile MAUs – Mobile MAUs were 1.74 billion as of December 31, 2016, an increase of 21% year-over-year.
Mark Zuckerberg, the CEO of Facebook said the company will continue its focus on putting video first across its family of apps. He stated that more than 150 million people now use Instagram Stories every day. He also said the company launched our new camera in Messenger and have started rolling it out in Facebook as well.
