Following a six-hour service outage yesterday, Facebook today announced it is merging IGTV and feed videos into one format called Instagram Video. In addition, the company is also rolling out a new video tab on its users’ profile, where this combined video format will live, to make it easier for people to discover new video content.
The Instagram Video will make it easier to upload and discover new videos in the same way from the camera roll by clicking on the + sign in the top right corner of the Instagram home page and selecting Post.
Facebook also said that it is introducing new features like trimming, filters, and people and location tagging.
Creators can continue to cross-post their videos through Stories and share via direct message. They can also tell their stories and engage with their communities using all the platform’s surfaces. Video previews in feed will now be 60 seconds long unless the video is eligible for ads — in which case, the preview will still be 15 seconds.
“As a creator, I think there shouldn’t be a divide between video formats on Instagram; feed video and IGTV should be just video. When a person is looking for content to watch online they’re never specifically looking for long format or short format, they’re just looking to watch videos and be entertained. I’m glad I now won’t need to navigate to so many different surfaces to watch things on Instagram.” — @henrytado
The new Video tab will be the home for this combined video format, making it easier for people to find content from creators they love. When watching videos on Instagram, viewers can tap anywhere on the video to enter fullscreen. They will also have the option to keep scrolling to discover new video content from creators that may interest them.
To make it easier to understand how videos are performing, Facebook is merging feed post insights and video insights into one combined metric for businesses and creators.
With Instagram Video, IGTV ads are now called Instagram In-Stream video ads. Eligible creators can still monetize their long-form content, and brands can reach audiences engaging with the long-form video. For businesses interested in boosting their videos to reach more people,
Facebook said, “Video is the home for visual storytelling. We’re excited to see how creators on Instagram continue to make standout content that inspires people to create themselves.”
The new update will roll out today globally on iOS and Android.
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