Hitherto, to reply to an individual’s comment on your page, you would need to type the user’s name. Well effective, Monday the 25th of March, Facebook made it easier by introducing the “Reply” link. Now there is a simple “Reply” link below each comment. Using that link creates threaded conversations that should be easier to follow.
Even though this was announced and introduced on Monday, I got the alert (see below) to turn on “Replies” this morning. For now, Replies is opt-in. Page owners should see the alert, giving them the chance to turn the feature on.
If the alert doesn’t show, Replies can be turned on by clicking “Edit Page” and then “Manage Permissions.”
Facebook says “the most active and engaging conversations will be shown at the top of your posts,” which should encourage Page owners to be more active in replying to comments — brands will want examples of good customer service and conversation being highlighted like that.
Facebook says Replies will be turned on by default for all Page owners on July 10, 2013.
