With the inclusion of Vimeo’s video creation platform ‘Vimeo Create‘ into the Facebook Business Suite, the Social Media Giant hopes to assist more small and medium-sized enterprises (SMBs) with video marketing.
In this video, you’ll see how easy it is to use Vimeo Create to create and edit videos, as well as a variety of social media templates and tools to help you optimise your video content. You can even create videos from still assets with Vimeo Create. Vimeo Create also offers graphic and text overlays, transitions, free music, and other choices.
Facebook understands that making videos can be ridiculously expensive, time consuming, and demanding for small businesses. Instead of spending time and money on video production, they can now use Vimeo Create, which is integrated into the Facebook Business Suite, to create high-impact video ads that reach new customers, engage audiences, and differentiate any brand.
It’s important to note that Vimeo Create is a paid service, but there’s a free trial available, and the pricing is fair. It does, in fact, offer a wide range of useful features and functionalities, with direct integration through Business Suite extending its utility further. The Video creation and editing platform is also linked to Pinterest and TikTok.
Additionally, Facebook has provided the following quick tips for creating better video content;
Make an Impact With the First Few Seconds of your Video
Users scroll by quickly, so you must grab their attention in the first few seconds of your video. According to Facebook, custom thumbnails can help to achieve this.
Make the most of your creative assets by repurposing them
Vimeo Create lets you change the aspect ratio of your video so that it is 9:16 on Instagram Stories and 1:1 on Facebook ads. You can also edit, trim, and add in different product shots. Creative split testing can benefit from this because you can easily chop and change app elements.
Identifying and Correcting Errors
The final point is that “You can use Facebook Business Suite to monitor the performance of your video ads to easily see which video is performing best.” It simplifies this process by combining the two, which provides more room to try out new, creative approaches.
We think this is a great move as it will make video content marketing easier for more businesses. As TikTok continues to gain traction, it appears probable that video will remain a primary focus for customers – so if you haven’t started looking at video content yet, now is the time to start.
