Social media giant, Facebook, in partnership with BellaNaija and Guardian TV recently announced a new #FBSuccessStory campaign aimed at spotlighting Nigerian and Ghanaian entrepreneurs using Facebook, Instagram and WhatsApp to grow their businesses.
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The #FBSuccessStory campaign, will run for six weeks, and it’s majorly designed to celebrate, whilst inspiring future entrepreneurs, and highlighting the tools available to scale their businesses.
Kezia Anim-Addo, Facebook’s Head of Communications, Africa commented;
“We’re proud of the role that we have in enabling SMBs to grow and scale. We know that small businesses are the cornerstone of the economy and make significant contributions. This campaign is a celebration of some of these Ghanaian SMBs making an impact, both in Ghana, Nigeria and beyond.”
Running from November 18th to 21st of December 2020, #FBSuccessStory will air exclusively on both BellaNaija and Nigerian online TV platform Guardian TV. It will run as a special series showcasing six entrepreneurs in Nigeria and Ghana who use Facebook’s platforms and product offerings to overcome business challenges, connect to their target audiences, and achieve successes in their marketplaces.
The special series will showcase two Ghanaians entrepreneurs- Aisha Ayensu, owner of Christie Brown, a luxury Ghanaian fashion brand and Ameyaw Debrah, the founder of the popular Ameyawdebrah.com, a video production channel and a content creation platform focused on entertainment.
The selected entrepreneurs from Nigeria include Tricia Ikpowonba founder of TriciaBiz, an online training and academy platform in Lagos, Oluwatoyin Onigbanjo, founder of August Secrets, an award-winning child nutrition brand and Gina Ehikodi-Ojo, founder of Foodies and Spice, Nigeria’s foremost food and travel show.
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Featured in the campaign, and commenting on Facebook’s impact on her business, Samiah Oyekan-Ahmed, a medical doctor turned entrepreneur and founder of The Gift Source said;
“My business experienced phenomenal growth using Facebook, Instagram and WhatsApp. I was able to build a formidable community on the platforms using audience insights, which helped me to deliver meaningful messages to new and existing customers. As a result of this growth, I have been able to employ more people, and deliver more sales.”
Media partner, Bunmi Amosu, Head of Video Content at The Guardian TV said;
“As one of Nigeria’s foremost multi-media and news platforms, we are continually seeking new ways to share the authentic African story. It is exciting to partner with Facebook on this project to showcase entrepreneurs doing their best to rewrite the narrative about Africa. We trust this project would inspire many more African business owners to take advantage of the opportunities available and write their own success stories.”
