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    Innovation Village | Technology, Product Reviews, Business
    You are at:Home»Apps»Facebook Adds New Dedicated Online Shopping Section, Facebook Shop on Main App
    Facebook Shops

    Facebook Adds New Dedicated Online Shopping Section, Facebook Shop on Main App

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    By Tapiwa Matthew Mutisi on August 26, 2020 Apps, Business, Ecommerce, Facebook, Products

    Facebook Inc. is adding a new shopping section to its main app, part of a broader push to capitalize on the increase in online shopping in the midst of the Covid-19 coronavirus outbreak. The new section, Facebook Shop, begins rolling out across the U.S. on Tuesday. It lets people browse product catalogs from businesses and purchase items on the social network.

    The company was previously testing the section with a small group of U.S. users, and launched a similar feature on its Instagram photo-sharing app last month. Businesses could already add shopping catalogs to their Facebook pages, but there was no dedicated section inside the Facebook app for browsing e-commerce selections from multiple retailers or merchants.

    Facebook also said Instagram’s Checkout feature, which lets users pay for items directly inside the app, will soon be available to all U.S. businesses, a broad expansion after keeping the feature exclusive to certain partners for almost 18 months. The company is moving more aggressively into commerce as a way to enhance its targeted advertising business and build revenue from businesses beyond ads.

    Facebook typically takes a fee from transactions completed on its service, but has temporarily suspended those commissions because of the coronavirus, said Vishal Shah, head of product at Instagram. Commerce could also improve Facebook’s advertising, making it easier for marketers to generate sales from an ad, thus increasing the ad’s effectiveness.

    Facebook unveiled a similar shopping feature earlier this year that will let businesses create one product catalog that works across all of the social network’s different apps, including Instagram, Messenger and WhatsApp. Chief Executive Officer Mark Zuckerberg has also been more heavily involved in shopping initiatives than in years past, a signal that Facebook is taking commerce more seriously given the expansion of online shopping.

    And a personal opinion is that there’s definitely an increased amount of energy around shopping, and that’s both the result of more leadership attention but really just what we’re seeing from the data and research around the pandemic and around people bringing their businesses online.

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    Coronavirus Pandemic eCommerce Facebook mobile app products retailers social media
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    Tapiwa Matthew Mutisi
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    Tapiwa Matthew Mutisi has been covering blockchain technology, intelligent technologies, cryptocurrency, cybersecurity, telecommunications technology, sustainability, autonomous vehicles, and other topics for Innovation Village since 2017. In the years since, he has published over 4,000 articles — a mix of breaking news, reviews, helpful how-tos, industry analysis, and more. | Open DM on Twitter @TapiwaMutisi

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    2 Comments

    1. Pingback: Facebook Seeks To Improve Shop Performance as part of a larger eCommerce push | Innovation Village | Technology, Product Reviews, Business

    2. Pingback: Trends in Social Media Use Over the Past Decade (And Where Things Are Headed) | Innovation Village | Technology, Product Reviews, Business

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