Alon Lits, former General Manager of Uber Sub-Saharan Africa, has been appointed the Chairman of Emergency Dispatch platform, AURA.
AURA provides a technology platform to localized armed response providers, giving them an opportunity to utilize technology to differentiate their offering and provide services to an exciting and growing Mobile security marketplace. It was born out of the critical need for more efficiency within the South African Security industry in order to combat the growing crime rate facing all of us.
“In my seven-year tenure at Uber I have learnt some valuable lessons and I hope to share these with the Aura team, while helping them continue on their important journey of democratising access to security solutions and medical response across South Africa,” says Lits.
Alon Lits joined Uber in 2013 and grew the African business to a business that spanned across seven countries, 16 cities and 60 000 drivers.
According to Aura CEO, Warren Myers, “We are looking forward to working with Alon to ensure Aura lives up to its promise of providing a platform that will not only assist in reducing crime, but continue to help all South African’s keep safe.”
“I am passionate about technology-driven businesses and wanted an opportunity to provide strategic counsel to a company that’s mission and vision resonates with mine. I wanted to work with a brand that leverages technology to not redefine businesses, but that use it to make existing industries more efficient. Aura is an excellent example of exactly this scenario.” said Lits
As one of the only platforms addressing both security and medical responses, Lits says that Aura has substantial potential not only locally but also cross-border: “I have every confidence that Aura will continue to build a brand synonymous with making South Africa safer. It is already an impressive business and together, we can create something really exceptional.”
Alon holds an MBA from INSEAD and is also qualified as an Associate of the Faculty and Institute of Actuaries in the UK
