Two ex-Jumia Africa managers are set to launch an energy drink, named Kabisa, into the Nigerian market through a Polish firm – Mutalo Group.
Kabisa is coming on the heels of a bi-polarized African beverage industry that features low-quality and cheap energy drinks on one side as well as high quality, unaffordable beverages on the other.
Consequently, Mutalo Group is strategically and competitively positioned to bridge these two extremes by launching Kabisa energy drink.
Kabisa is a nourishing, sterling and inexpensive beverage uniquely designed and packaged for Nigerians who want to stay relaxed, who love to party, and for anyone who finds comfort in African vibes.
Mutalo Group is a Polish production company that aims to transform the energy drink market in Africa. It was founded by two young and ambitious former managers of Jumia Africa, Tomasz Nowowiejski (CEO) and Kaja Suchora, (COO) who are knowledgeable and conversant with the African business landscape.
Mutalo will also be launching in Zimbabwe very soon.
