Etisalat Nigeria has announced the appointment of three new directors to energise its commercial operations. They are Adeolu Dairo as director, consumer segment, Elvis Ogiemwanye as director, brand & experience and Eric Uwaoma as director, enterprise segment.
These appointments were made from within which shows the company’s faith in the existing staff.
Before appointed as the Director, Consumer Segments, Adeolu Dairo was previously Head, Customer Value Management where he was responsible for Etisalat’s organizational capability in marketing and customer analytics. In his new role, he will lead his team in articulating and implementing the key pillars of Etisalat’s marketing strategy in the high value, mass market and youth segments.
Elvis Ogiemwanye was previously Head, Youth Segment where he worked with his team to build Etisalat’s youth brand EasyCliq as well as develop the teen segment (Cliqlite). As Director, brand & experience, he will assume overall responsibility for execution of strategies that enhance the Etisalat brand value and equity as well as customers’ experience across all touch points.
Eric Uwaoma was previously head, enterprise sales where he played a role in setting up Etisalat’s enterprise team, from recruiting experienced sales executives, to developing processes and growing the company’s share of the business market. In his role as Director, enterprise segment, Uwaoma will be responsible for leading the entire enterprise function – including sales, marketing, and after-sales support – to continuously improve Etisalat’s share and profitability among all business customers across the country.
Francesco Angelone, Chief Marketing Officer of Etisalat Nigeria, said over the years, the trio had played pivotal roles in driving many of the company’s positive customer and market results.
“These appointments reflect the fact that, as an organization, Etisalat remains committed to growing its people through careers that meaningfully build on experiences – including work-related challenges, opportunities, and achievements to prepare talented employees for more responsibility even as the business evolves,” said Angelone.
