Ethiopian Airlines, Africa’s largest and most successful carrier, has announced a strategic partnership with Nucore Technologies as part of its ambitious digital transformation agenda. This collaboration represents a significant step toward modernizing the airline’s B2B operations and enhancing its global connectivity.
The partnership focuses on upgrading Ethiopian Airlines’ Agency Portal, the dedicated platform serving travel agencies, corporate clients, and aggregators worldwide. Through Nucore Technologies’ advanced software integration, the portal will deliver:
- Comprehensive Reporting & Analytics: Out-of-the-box tools for real-time insights and data-driven decision-making.
- Automation Capabilities: Streamlined workflows for booking and payment processes.
- NDC-Enabled Distribution: Direct access to Ethiopian Airlines’ content via New Distribution Capability (NDC) standards.
- Flexible Payment Solutions: Multiple options to support global partners.
- Enhanced Booking Experience: Simplified access to fares, ancillary products, and hotel packages.
“Ethiopian Airlines is committed to leading digital innovation across the aviation industry,” said Bilen Arefaine, Vice President of ET Holiday and Digital/GCIC Sales. “Working with Nucore Technologies enables our partners to easily access our services, including NDC-based offers, ancillary products, and hotel packages, all supported by our global platform and 24/7 technical support.”
Currently, the Agency Portal serves over 2,000 active customers across more than 100 stations worldwide. This upgrade will significantly expand Ethiopian Airlines’ global reach and reinforce its position as a digitally connected airline.
This initiative is part of Ethiopian Airlines’ Vision 2035, a strategic roadmap aimed at positioning the airline among the top 20 most competitive aviation groups globally. By embracing cutting-edge technology and adopting NDC standards, Ethiopian Airlines is setting a benchmark for modern airline retailing while strengthening its Pan-African multi-hub strategy in Lomé, Lilongwe, Lusaka, and Kinshasa.
