Eskimi has announced that its programmatic platform has grown unique reach in African continent to 250 million per month. According to the company, the reach is achieved through direct integrations with exchanges, thousands of publishers (sites and applications) and private marketplaces.
“Our current reach includes a combination of local and international inventory, premium and mass market sites and apps so each advertiser can run contextual advertisement by creating content packages. We have grown our inventory significantly to 75B impressions during the last 6 months by adding more supply partners and purchasing unique inventory”, Vytautas Paukstys, CEO of Eskimi DSP introduced the growth.
The company said the major benefits of its platform include: Having highest reach within one dashboard; Ability to execute campaigns at lower cost due to automatic optimisation, unique traffic segments; Ability to use Eskimi DMP data: demographics and user interest wise; and ability to use local currency dashboard and pay in local currency in certain markets (Nigeria, Bangladesh, Cameroon).
