Social media network has made a deeper foray into online advertising with the launch of its real time bidding platform which is the first of its type in Africa.
Eskimi announced in a statement that the new platform would further increase the mobile reach in Nigeria for advertisement clients and agencies.
Vytas Paukstys, chief executive officer (CEO) of Eskimi said “We were very focused on making performance and engagement campaigns work on our social network digital media. Launching RTB platform is our next step in becoming a one stop shop for all mobile marketing needs in Nigeria and other African countries.”
The network currently has 9 million members in Nigeria alone and plans to add another 30 million mobile consumers to the reach package proposed to clients in Nigeria. With the calculated overlap, Eskimi said its overall monthly reach will exceed 32 million users.
