Electronic Arts has pledged $1 million to the Global Giving’s Coronavirus Relief Fund in conjunction with its upcoming FIFA Stay Home, Play Together campaign tournament.
The fund will assist Global Giving in donating masks and ventilators to hospitals while also sending doctors to communities in need.
The nonprofit organization is also helping feed children who rely on school meals and will deliver essential items to families in quarantined cities and refugee camps.
The FIFA 20 Stay and Play Cup streams from April 15-19 on EA Sports FIFA’s Twitch account, and EA is encouraging fans who watch the tournament to donate and support global relief efforts if they can.
EA CEO Andrew Wilson in a press release said, “We want to bring the global football community together with the EA Sports FIFA 20 Stay and Play Cup, so millions of fans can experience the thrill of their favorite clubs and professional footballers playing — even when we have to be apart.
“As part of ‘Stay Home, Play Together,’ we’re working to help people around the world find more ways to connect through play. Combined with relief contributions we are making, we hope to make a positive impact in people’s lives during this challenging time.”
Some of Europe’s world-renowned football clubs like Chelsea, Liverpool, and Real Madrid will join 17 of their counterparts as the real-world professional athletes represent their teams on the virtual pitch.
According to Digital Trends, the publisher kicked off the Stay Home, Play Together campaign on March, 26 with an Apex Legends tournament that saw top pros compete for $50,000 while the company gave an additional $250,000 to the International Red Cross.
Three Apex Legends Global Series tournaments have also been added over the next two months with a prize pool of $100,000 per event.
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