Egypt-based foodtech startup BONBELL has raised $350,000 from a Canadian angel investor.
BONBELL which was founded in 2022 by Doaa Abdel-Hameed offers a cloud-based online food ordering and delivery system, enabling restaurant managers to handle dine-in orders, table reservations, and curbside delivery.
The startup will use the funds raised to further develop the App services and achieve a level of growth regarding user count and daily orders.
BONBELL launched its own App in early 2022, to offer a wide range of food ordering services in Egypt, as the App offers many food ordering solutions, from food delivery to restaurant reservations and Dine-in ordering through a QR Code on the tables, as well as take away services. The App offers various payment solutions through cash or credit cards.
BONBELL has partnered with many restaurants and cafes, as well as clubs like Heliopolis Club and Smash Club. It also offers its services in Malls and Cinemas, to offer a smoother food ordering experience, reserving tables and food delivery, for mall and cinema-goers.
BONBELL has also strategically partnered with many leading major companies and institutions, most notably the German University in Cairo (GUC), and Raya Telecom, to offer its services in their respective headquarters for employees and visitors alike.
BONBELL targets raising its partnered restaurants to 750 by the end of 2022, the company is also negotiating with two venture capital funds from Europe and the Gulf, to close a $10 million fund in its seed round by the end of the year.
Doaa Abdel-Hameed, the chief business officer of the company said: “We aim to help restaurants in offering an easier food ordering experience to their customers, either through food delivery or reserving a table in the restaurant, as well as take away orders and also the special orders made by customers in their restaurants.”
“We pursue a better experience for the Egyptian user in food ordering, we see a lot of potential and opportunities to do that through developing the App constantly based on the user reviews, and adding more restaurants in all of the Egyptian governorates.” She added.
BONBELL has earned the trust of more than 12,000 customers, who used the app for food ordering in all the ways offered through the App, in just 6 months.
Doaa Abdel-Hameed emphasized that the success of the BONBELL App, in offering the best experience to its users can only be done through strategic partnerships with many more restaurants, in addition to the constant development of the technology used in the App, as well as relying on offering inventive solutions to the Egyptian user such as (Robotic Stations) service.
This service will offer customers the experience of food ordering and serving through a Robot, without any human intervention. This service is expected to launch in Egypt by the end of 2023.
