Egyptian HRtech startup bluworks has raised $1 million in seed funding, marking another major step in its mission to digitise blue-collar workforce management across Africa and the Middle East. The seed round was led by A15, Enza Capital, Beltone Venture Capital, and Acasia Ventures, alongside several strategic angel investors, underscoring growing investor confidence in HRtech solutions targeting the region’s vast frontline labour market.
Founded in 2022 by Hussein Wahdan and Farah Osman, bluworks is building what it calls the digital backbone for blue-collar workforce operations—a segment historically underserved by technology. While white-collar teams have long benefited from efficient HR systems, most blue-collar industries still rely on manual processes like paper logs, spreadsheets, and outdated attendance tools. bluworks aims to close that gap.
The platform offers an integrated suite of tools covering shift scheduling, attendance tracking, payroll management, real-time salary disbursement, compliance monitoring, and other HR essentials tailored to Egypt’s complex labour regulations. This end-to-end system is designed to help businesses reduce administrative burdens, improve accuracy, and gain real-time visibility into workforce operations.
According to A15 Principal Bassem Raafat, bluworks is solving a critical—but long overlooked—problem.
“Blue-collar workforce management remains dependent on pen and paper or outdated software. bluworks is changing that with a high-engagement platform that streamlines operations and opens access to a large, hard-to-reach segment that represents the majority of the working population in our markets.”
The latest investment will help bluworks accelerate three core priorities:
1. Deepening its footprint in Egypt, especially among SMEs;
2. Forging strategic partnerships to expand platform services;
3. Expanding into regional MENA markets.
These moves reflect a rising demand for HR technology across industries such as retail, manufacturing, logistics, and facilities management—sectors where blue-collar employees form the operational backbone.
Enza Capital Principal Abdelrahman Hassan highlighted the broader economic impact of the platform:
“Labour is the backbone of African economies, yet remains underserved by technology. bluworks is transforming how millions of frontline workers are paid, managed, and empowered. By focusing on this segment, bluworks drives new economic productivity and financial inclusion.”
This seed round follows a $1 million pre-Seed investment raise in 2023 led by Khawarizmi Ventures, Camel Ventures, Acasia Ventures, and multiple angel investors. The back-to-back fundraising success signals strong traction and a rapidly expanding market opportunity.
CEO Hussein Wahdan says the company is now ready for its next phase of scale.
“We’ve proven the strength of our model in Egypt. Our mission is unchanged: to give companies the tools to manage their workforce more efficiently while creating better outcomes for employees. This investment allows us to move faster—deepening our presence locally and exploring regional opportunities.”
As demand grows for digitised workforce solutions and labour-intensive industries continue expanding, bluworks is positioning itself as the go-to platform for managing frontline workers across the region—offering businesses simplicity, compliance, and real-time insight in a segment that has long needed innovation.
