Egyptian startup Tafweela, which aims to revolutionize the vehicle payments ecosystem through its innovative end-to-end payment solution, has become the first venture-building project for T-Vencubator. T-Vencubator merges the advantages of venture capital and incubation to bridge the gap between Egypt’s entrepreneurial potential and technological capabilities. By doing so, it empowers startups to tackle societal challenges and shape the future of Egypt.
Innovation Village reported that T-Vencubator had launched its inaugural investment program with plans to invest in five startups by the end of 2025. The first of these startups has now been revealed as Tafweela. Tafweela is an end-to-end vehicle payment gateway designed to streamline every aspect of fleet management.
Founded in 2023 by Marwan El Shayeb, Tafweela has developed a comprehensive suite of tools and services. These range from fuel payments and maintenance to insurance and roadside assistance, catering specifically to enterprise and organizational fleets. The platform offers unparalleled convenience and data-driven insights for its users.
While Tafweela has already launched its B2B model, it plans to expand into the B2C market and individual car owners soon, aiming to disrupt the entire mobility ecosystem in Egypt. As Tafweela becomes the first company in T-Vencubator’s venture-building portfolio, it will receive comprehensive support, including capital investment, mentorship, network access, and operational expertise. This approach is designed to accelerate Tafweela’s growth and enable it to rapidly scale its operations.
Marwan El Shayeb, the startup’s founder and CEO highlighted;
Joining T-Vencubator’s venture-building portfolio is a game-changer for Tafweela. Their expertise and resources will be instrumental in our mission to revolutionize the vehicle payments industry. We are confident that together, we will create a sustainable and scalable solution that benefits businesses across Egypt.
Tafweela embodies T-Vencubator’s venture-building philosophy, according to Reem Safy, CEO and founder of T-Vencubator;
We are excited to help Marwan build Tafweela and create a high-impact business that addresses a significant market need. This venture exemplifies our commitment to identifying and nurturing exceptional entrepreneurs and their innovative ideas.
