Egyptian interior design startup Efreshli has successfully raised a seed round of funding aimed at enhancing its offerings and expanding its product line.
Founded by Heba Elgabaly, Efreshli offers convenient online furnishing and decorating services, making the interior design process more accessible. The platform features and sells thousands of products from over 150 of Egypt’s top brands, providing a seamless home shopping experience for its customers.
The startup has secured an undisclosed amount of seed funding in a round led by Algebra Ventures, with participation from 500 Startups, Dar Ventures, and several angel investors. This new capital will be directed towards enhancing Efreshli’s offerings and expanding its product line.
In addition to the funding, Efreshli has appointed Dina Elhaddad as co-founder and Chief Product Officer (CPO). Elhaddad brings 15 years of experience in consumer technology, having spent the last eight years at Google. At Google, she played a pivotal role in developing industry-leading products like Google Assistant and Google Shopping.
“I’m excited about this significant milestone for Efreshli. With new funding and Dina Elhaddad joining as co-founder and CPO, we can accelerate our tech-driven growth and take Efreshli to new heights, bringing us closer to our mission of making interior design accessible for everyone,” said Elgabaly.
Elhaddad expressed her enthusiasm about joining Efreshli and contributing to its mission to revolutionize the home furnishing experience, not just in Egypt, but across the region.
“Efreshli’s future is more than just furniture; it’s about building an entire ecosystem. With innovations like Efreshli Pro, we’re connecting the dots for everyone, from customers to designers, and making the process seamless,” she said.
Laila Hassan, General Partner at Algebra Ventures, highlighted Efreshli’s unique designer-first approach to the customer journey.
Furniture is an important national industry. Egypt is the region’s largest exporter of furniture and has always benefited from secular trends like near-shoring and an attractive labor market.
Efreshli is well positioned to leverage the best of Egyptian design to serve customers across MENA. We believe there’s a lot to disrupt in this space and are thrilled to be partnering with Heba and Dina. Heba brings years of domain expertise to the table, having helped build Eklego, a leading furniture house, into the powerhouse that it is today. Dina is a technologist through and through, having spent many years in leadership roles at Google in the US before returning to Egypt.
With the new funding and strategic leadership, Efreshli is poised to significantly impact the interior design market in Egypt and beyond.
