EFT Corporation has announced the appointment of Mike Smits as the new Group Managing Director. In this pivotal role, Smits will be responsible for spearheading the corporation’s strategic initiatives and fostering collaboration in digital transformation efforts across key markets, including Kenya, the Democratic Republic of the Congo (DRC), and Ethiopia.
With a strong background as a Chief Financial Officer, Smits brings a wealth of experience and an entrepreneurial spirit to the position, qualities that EFT Corporation believes make him an ideal fit for the company’s ambitious expansion objectives. His leadership is expected to play a crucial role in driving the corporation’s vision forward.
EFT Corporation emphasized that Smits’ appointment reflects its commitment to accelerating the digital financial revolution throughout Africa. The company is keen to tap into the vast potential of these emerging markets, which currently face challenges such as low levels of digital enablement and outdated banking infrastructure. However, these regions also present significant opportunities for advancing financial inclusion for millions of individuals.
“Our focus on these new markets presents a tremendous opportunity to create a positive impact in countries that are currently underserved in terms of digital financial services,” stated Smits. “The economic development of nations like Ethiopia, Kenya, and the DRC is closely tied to their ability to transition into the digital age. EFT Corporation is uniquely positioned to support the financial sector in making this vital shift.”
