Singapore-based online and mobile advertising network, Buzzcity has announced that in line with its strategic move aimed to deliver its next phase of growth, it will also be offering online advertising across PCs and laptops, in addition to its already established mobile advertising platform as from the first quarter of 2014. It claims this is in response to the demand from media buyers and advertisers, as well as the growing consumer appetite for cross-device surfing.
This announcement was made via a press release yesterday.
BuzzCity has decided to take this strategic direction as a result of the close working relationships it has with its advertisers and media buyer/planning agencies. BuzzCity’s new offering will have multiple benefits for this audience. It will:
- enable online advertisers to easily migrate to mobile
- make digital media planning and buying simpler – especially when buying across multiple countries/territories
- be easier for advertisers to monitor and fine-tune their online performance
Far from being in decline, the longevity of the desktop has been extended by the Internet; according to recent BuzzCity research, 27% of mobile users stated that they were planning to buy a laptop or PC in the next 12 months. In this multi-device world, user behaviour is now better understood and valued in the context of how, where and when consumers choose to use devices.
Dr KF Lai, BuzzCity founder and CEO, comments “Cross-device surfing has now become the norm. The desktop and laptop remains and will continue to grow, alongside mobile, as part of the multi-device- world in which we live and work.”
Lai continues: “Our experience of handling fragmented mobile devices makes the inclusion of PCs/ laptops relatively straightforward and is a natural next step for BuzzCity. We are excited about this new comprehensive offering which will have real benefits for our advertisers.”
BuzzCity continues to operate a mobile-first approach as mobile continues to be the primary surfing device for consumers. With this new strategy, BuzzCity, already profitable, forecasts the desktop revenue will contribute an additional 20% growth to the business during 2014, in addition to its global mobile revenue which has been growing at the rate of 50% year-on-year.
