Seventeen years ago, in Kwame Nkrumah University of Science and Technology (KNUST), a magazine emerged. Just as Facebook began its now historic growth across the world, The Echo Magazine appeared to turn heads as a cultural tool for KNUST students to bond with.
Each semester’s activities and events were carefully curated into an entertainment magazine. With its consistency of print, came the interest of students from other University Campuses.
Echo would grow into EchoHouse Africa; the giant powerhouse that has become the one-stop solution for brands across Africa; the Civil Engineering Students who built it, leading the charge with a careful method that over time has become an art. An art that needs to be studied.
“We are ready! We have worked hard for 16 years and today, we are ready to invite the world in!” – Beryl Agyekum the CEO of EchoHouse Africa said in a statement.
“We are ready to come out of our shell with a renewed promise to Global Brands to invest in Africa while partnering EchoHouse. We are ready to support local and global brands to make an impact in the continent because Africa is our Country,” she added.
EchoHouse entered the industry at an interesting time, when social media was emerging, supporting brands like Vodafone and Guinness Ghana with partnerships that built incredible brands. Vodafone X took the industry by storm with a viral campaign underpinned by a youth-oriented product that young people loved and raved about. Over the years, many incredible campaigns have joined, and surpassed this initial wave, with an artistry that is unmatched.
EchoHouse rode the social media wave, with its digital business unit, Digit; and during the COVID-19 pandemic dovetailed into Influencer Marketing when it introduced its new offering; Influencer Africa. Guiding brands and agencies alike to engage vetted Content Creators for products and services.
The Echo Magazine would evolve into Kuulpeeps; an online platform with a footprint across 22 university campuses. And units like Storyboard (Content) and Genius (New Media and Performance Marketing) were onboarded to further enhance the EchoHouse offering.
Underpinning the above was a strong experiential unit; PRJKT, which would bring the Magic of Experiential Marketing to life!
With the growth of its owned events, such as Tidal Rave Beach Festival and Around the World Food and Drinks Festival, Echo Live was launched to cement the growth of EchoHouse’s live events.
EchoHouse grew into a local powerhouse and in 2017, ventured into its first international installation. Liberia welcomed EchoHouse! And this, set in motion the establishment of several new branches; Nigeria, Benin and more recently South Africa.
Today, EchoHouse is EchoHouse Africa, an African giant poised to “Open Up African Markets to Global Brands” with the commitment to empowering Africa’s Youth, opportunities in creative careers, and unlocking opportunities for them to thrive!
Poised to make Africa one country with the launch of its South African branch; BAKO (meaning “One Africa” in the Akan Dialect) the sky seems to be only a starting point for EchoHouse Africa.
Unveiling its new look; there is extreme excitement from EchoHouse Africa across all its subsidiaries, as it opens its doors to invite brands to partner for success.
