eBay acquires Certilogo pre-loved fashion AI tech

eBay Inc., a global commerce leader that connects millions of sellers and buyers around the world, today announced it has completed its acquisition of Certilogo, a provider of AI-powered apparel and fashion goods digital IDs and authentication.

When eBay first announced the purchase back in May, the company said the acquisition marked a key investment in the growing pre-loved fashion category. The company said the purchase solidifies eBay as a trusted destination to shop for pre-loved apparel and fashion. eBay also noted that it provides customers with more confidence as they make more sustainably conscious purchase choices.

Based in Milan, Certilogo leverages digital technology to empower brands and designers to manage the lifecycle of their garments, while providing consumers a seamless way to engage with their favorite brands and fashion items, access reliable product information, confirm authenticity, and easily activate circular services. Certilogo will continue to be led by CEO Michele Casucci.

We are excited to welcome the talented Certilogo team to eBay, as they bring their passion and cutting-edge technology to our community of fashion enthusiasts. Through this acquisition, eBay will be able to offer brands secure, connected product solutions that are both flexible and compatible. Brands will also be able to protect their customers from counterfeits and engage in recommerce through counterfeit-proof digital product passports.

Charis Marquez, VP, eBay

The partnership between Certilogo and eBay will unlock opportunities for consumers and brands to connect, opening up new potential to activate and expand engagement with the circular economy. Our team is ready to get right to work incorporating our technology and infrastructure and ensuring a seamless transition for our customers, brand partners, and the entire eBay community towards a more sustainable, connected future.

Michele Casucci, CEO and Founder, Certilogo.

This latest acquisition comes as eBay has been looking to enhance its authentication and fraud detection capabilities over the past few years. In 2021, eBay acquired Sneaker Con Digital’s authentication business, which verifies the authenticity of high-value footwear. In February, the company acquired AI-powered fraud detection company 3PM Shield.