Eat’N’Go, the franchise operator of Domino’s Pizza and Cold stone Creamery in Nigeria, has announced its expansion into East Africa with the acquisition of the franchisee that operated the brands in Kenya.
This will make Eat’N’Go the largest Domino’s Pizza and Cold stone Creamery franchise operator in Africa. Eat’N’Go opened its first store in 2012 in Nigeria and has now grown to owning 147 outlets across Africa. The company says it has plans to have 180 outlets in Africa at the end of 2021.
Eat’N’Go aims to become the premier Food Operator in Africa. It currently owns the franchises of Domino’s Pizza, Cold stone Creamery and Pinkberry
Speaking during the launch in Kenya, Group CEO Patrick McMichael said the company has confidence in their new business especially with the region’s high growth potential.
“We are looking forward to making an impact on the Kenyan economy as we focus on offering the highest quality ice cream and pizza products in the market. As a business, our success has been pegged on providing unique and excellent customer experience at a favourable price point,” McMichael said.
“We have understood Kenya’s supply chain and believe that with the ever-expanding middle-class, we have the opportunity to provide our customers with convenience and value for money.”
Eat’N’Go says it is committed to investing in Kenya to drive the expansion, distribution, and growth of its business in Kenya. This will include the upgrading of the Cold Stone Creamery and Domino’s Pizza stores across Kenya to make its operations competitive and expand its customer base.
To complement its market entry, the company has unveiled six new Cold Stone Creamery flavours that are smoother, tastier, and creamier together with Domino’s Pizza globally renowned signature American Classic Cheeseburger Pizza.
Om Nom Nom Ltd., the previous master franchise holder of Domino’s Pizza Kenya, opened its first Domino’s Pizza and Cold stone Creamery store in 2014