Duaya, a fast-growing digital transformation company in the healthcare sector, has acquired EXMGO, a specialized provider of SaaS solutions for pharmacies and medical businesses, in a six-figure investment deal (exact value undisclosed). This strategic acquisition marks a significant milestone in Duaya’s mission to revolutionize pharmacy operations and strengthen digital commerce capabilities across Egypt.
Founded in 2021 by Dr. Ahmed Fazara, Duaya has rapidly emerged as a key player in Egypt’s digital healthcare ecosystem. The company has built a robust network of over 500 medical suppliers and manufacturers, serving more than 12,000 clients, including pharmacies, clinics, hospitals, and laboratories. With a growth rate exceeding 200%, Duaya has demonstrated the scalability and impact of its platform-driven model.
Looking ahead, Duaya aims to expand its client base to 25,000 by the end of 2025, while also preparing to enter new markets across the Gulf Cooperation Council (GCC) region in 2026.
The acquisition of EXMGO is a strategic move that aligns with Duaya’s broader vision to enhance its portfolio of digital services. EXMGO is known for its innovative SaaS solutions that empower pharmacies and medical businesses to build custom-branded websites and mobile applications, enabling them to manage:
- Online sales and inventory
- Payment processing
- Direct customer communication
Following the acquisition, Duaya has rebranded the service as “Duaya Go”, integrating advanced technological features to offer a more seamless and scalable e-commerce experience for healthcare providers.
Dr. Ahmed Fazara, Founder and CEO of Duaya, emphasized the strategic importance of the acquisition:
The acquisition of EXMGO is part of our strategy to serve a larger segment of pharmacies and medical companies. It reflects our clear vision to digitize pharmacies and transform traditional sales operations into platform-based digital processes. This step will enhance market efficiency and deliver a seamless and professional purchasing experience for customers.
He also highlighted Duaya’s evolution from a B2B platform into a comprehensive healthcare technology suite, encompassing medical supplies, software development, artificial intelligence (AI), and now direct e-commerce through Duaya Go.
Eng. Islam Nasr, CEO of EXMGO, expressed enthusiasm about the partnership:
Joining Duaya marks a significant leap. EXMGO offers deep expertise in developing SaaS solutions for pharmacies, and with Duaya’s potential and resources, we can now serve thousands of pharmacies more effectively and support their transformation to e-commerce rapidly and efficiently.
Duaya’s momentum was further accelerated in 2024, when the company secured new investment following its standout appearance on the “Shark Tank” program. This funding has bolstered its capacity to innovate and deliver cutting-edge digital solutions tailored to the healthcare sector.
With this acquisition, Duaya reinforces its leadership position in Egypt and sets the stage for expansion across the MENA region, solidifying its role as a pioneer in healthcare digitalization.
Duaya remains the only platform in the MENA region offering end-to-end medical supply coverage for clinics, hospitals, laboratories, and pharmacies within a single integrated system. In addition to its supply chain capabilities, Duaya operates a dedicated software division, functioning as a full-service software house for healthcare innovation.
