Facebook might be the most popular social media site but Instagram is the fastest growing social network. It has more engagement and organic growth than Facebook, Twitter, and similar sites – but that isn’t the point. Is your business growing with Instagram? Are you getting more customers? These are a few things you should be concerned about.
Instagram for businesses growth
In the past couple of years, thousands of brands have been benefitted by having a strong presence on Instagram. Nike grew its following to 41.9 million users, Starbucks went past the 20 million mark, and Adidas had attracted 12.1 million followers. Overall, there was a 26% increase in fan base for brands on Instagram.
Below is an Infographic that demonstrates the potential of Instagram for businesses:
If you wish to grow your following from few to thousands, it’s important that you follow the do’s and don’ts of Instagram marketing for business. The following points should help.
Do’s of Instagram for businesses
- Do make sure that you create a business page and not a personal profile
- Do choose a strong brand strategy
- Do create themed photos to give a personal touch
- Do post consistently
- Do include targeted hashtags and also links to your blog
- Do follow influential people in your niche and comment on their posts
- Do post sponsored ads
- Do run promotional contests (offer promo codes)
- Do treat your Instagram page as an extension of your website itself.
Don’ts of Instagram for business
- Don’t include more than 10 hashtags in your posts. Too many hashtags in a single post could look spammy. Instead, use the additional hash tags in the comments section.
- Don’t miss to include curated content that actually reflects your business image.
- Don’t forget to maintain a balance between promotional and non-promotional stuff. 10 promotional photos in a row can be obnoxious.
- Don’t forget to include captions in your posts. Or, try asking questions in your posts. These could be great conversation starters.
Conclusion
In addition to all these, if you wish to increase your popularity on Instagram and promote your brand more effectively, you need to have a reputable profile with more followers and likes. This is where idigic can help take your marketing results to the next level.
