Moroccan startup DONE.ma has closed a $2.1 million seed round, fully backed by local investors and business angels. The deal marks one of the largest early-stage rounds led exclusively by Moroccan capital and highlights rising confidence in the country’s ability to produce globally competitive technology.
Founded in 2024 by Mohamed El Ghaissani, DONE initially launched as a food delivery app but has always had a broader vision: to become Morocco’s first homegrown super app. With its fresh capital, the company plans to expand beyond delivery into e-commerce, quick commerce, financial services, and urban mobility, offering a unified digital experience designed for Moroccan and African consumers.
From Delivery Platform to Super App Vision
In less than two years, DONE has established operations across eight regions in Morocco, serving more than 1,000 restaurants and retail partners with the support of 500 delivery ambassadors and a team of over 90 employees. This strong operational foundation gives the company a springboard to expand into additional major Moroccan cities.
“Our ambition was to build a super app that simplifies people’s lives and shows that Morocco can produce tech solutions competitive at an international level,” said founder El Ghaissani. DONE sees itself not just as a commercial venture but as a symbol of Morocco’s capacity to create added value, generate jobs, and export technology across Africa.
Strategic Use of Funding
The $2.1 million raise extends DONE’s runway for 18 to 24 months, providing room to scale without immediate financial pressure. The company plans to enhance its unit economics, balancing customer acquisition costs with lifetime customer value, while investing heavily in logistics, infrastructure, and product innovation.
Planned services include digital wallets, Buy Now Pay Later (BNPL) options, and DONE-branded stores, all designed to deepen customer loyalty and promote financial inclusion. This product roadmap also aligns with Morocco’s national digital transformation strategy, which seeks to ensure inclusive access to digital services by 2030 as part of the country’s socio-economic development agenda.
Local Funding, Global Vision
What makes this funding round especially significant is that it was sourced entirely from Moroccan investors. In a region where startups often rely on foreign capital, DONE’s success sets a precedent for homegrown innovation supported by domestic capital markets.
The symbolic weight of this achievement is clear: it demonstrates that Moroccan entrepreneurs can attract serious backing locally, paving the way for a more self-sustaining tech ecosystem. For investors, the deal signals confidence in the growth of Africa’s digital economy and Morocco’s role as a regional hub.
Riding the Super App Wave
Globally, the super app model — popularized in Asia by platforms like Grab, Gojek, and WeChat — is gaining traction in MENA and Africa. Analysts project the region’s super app market to exceed $30 billion by 2030, creating a huge opportunity for local players. DONE intends to leverage this momentum to position Morocco not just as a consumer market but as a producer of scalable, competitive digital platforms.
Looking Ahead
By 2030, DONE’s founders envision building one of Africa’s leading digital platforms, supported by partnerships with banks, telecom operators, and large distributors. With its $2.1 million seed funding, strong local investor backing, and ambitious product roadmap, DONE is paving the way for Morocco’s entry onto Africa’s super app stage.
The startup’s journey symbolizes more than the rise of a single company: it reflects the readiness of Morocco’s tech ecosystem to compete globally, powered by local talent, local capital, and a bold vision for the future.
