Netflix has come out to defend the highly controversial film ‘Cuties’ which has come under severe criticism for hypersexualising young girls. The video streaming service while making a case for the film says it is a social commentary.
French Senegalese filmmaker Maïmouna Doucouré while revealing the intention behind the movie said wanted to shed light on the pressures faced by young girls as they become teenagers.
Her directorial debut, which won an award at this year’s Sundance Film Festival and premiered on Netflix this week, follows Amy, an 11-year-old in Paris, as she rebels against her immigrant family and joins a dance crew of other girls at her middle school, at times flashing moves in skimpy outfits.
The film’s controversial ad which showed off some of those dance uniforms drew severe criticisms from a horde of people. Many have attacked the movie claiming it promotes an overly sexual view of young girls and even pedophilia.
To those critics, Doucouré offered a simple challenge on Thursday: Watch the movie first.
Doucouré, who wrote and directed “Cuties,” said, “I’m eager to see their reaction when they realize that we’re both on the same side of this fight against young children’s hypersexualization.”
In a statement to several media outlets, Netflix echoed Doucouré’s remarks, writing that the film is “a social commentary against the sexualization of young children.”
Netflix on Thursday said, “It’s an award-winning film and a powerful story about the pressure young girls face on social media and from society more generally growing up.
“We’d encourage anyone who cares about these important issues to watch the movie.”
Like the film’s 11-year-old protagonist, Doucouré was raised by a family of Senegalese immigrants in Paris and grew up struggling to balance between mainstream French culture and her Muslim parents’ more traditional values of femininity.
She said, “I put my heart into this film because this is my story,” calling the character of Amy her “alter ego” and noting that she, too, “had all of these questions also about how to become a woman.”
The film, known as “Mignonnes” in French, sees the 11-year-old become obsessed with — and then join — a “free-spirited dance clique” called “the Cuties” as a way to rebel against her family’s beliefs. While researching and writing the film, Doucouré said she interviewed hundreds of preteens about how they understood questions of gender and sexuality.
“Our girls see that the more a woman is sexualized on social media, the more she’s successful,” she said in a behind-the-scenes segment. “Yeah, it’s dangerous.”
The film instantly received rave reviews upon its premiere at the 2020 Sundance Film Festival, winning Doucouré the world cinema dramatic directing award and drawing seemingly little blowback.
The promotional material released by Netflix last month for “Cuties” had drawn the ire of many people as it looked nothing like the French poster that had been previously used to advertise the film. Rather, the company used a still from a scene in which Amy and the titular “Cuties” perform in spandex short shorts and sparkly crop tops.
According to the Washington Post, an accompanying description of the plot listed on Netflix said the 11-year-old protagonist “becomes fascinated with a twerking dance crew,” and “starts to explore her femininity, defying her family’s traditions.”
Following the promotional release by Netflix, the tide of rage swept across the social media in the United States. Tens of thousands of people signed a petition against the film, rated “TV-MA” for language, as a mob on Twitter accused the film of encouraging the hypersexualization of young children.
Doucouré, who had not seen the poster before its release, received death threats. A Netflix executive called her to apologize over the ad, and the company issued a mea culpa for “inappropriate artwork” that it said did not fairly reflect the movie, which had otherwise received largely positive reviews.
But following the film’s release on Wednesday, the backlash only seemed to grow stronger. Conservative commentators circulated a clip of Amy and the “Cuties” performing in their spandex outfits, while others pounced on parental guidance noting that there is a scene in which one girl’s underwear is exposed. At one point, #CancelNetflix was trending on social media.
On Thursday, Texas state Rep. Matt Schaefer (R) said he asked the state’s attorney general to investigate the movie for potential violations of child exploitation and child pornography laws. And some backlash came in from the political left as well, with Democratic political strategist Christine Pelosi calling on Netflix to apologize.
Hi @netflix, from a customer and former ADA in SFDA’a Child Abuse-Sexual Assault Unit: “Cuties” hypersexualizes girls my daughter’s age no doubt to the delight of pedophiles like the ones I prosecuted. Cancel this, apologize, work with experts to heal your harm. #CancelNetflix
— Christine Pelosi (@sfpelosi) September 10, 2020
Melissa Henson of the conservative Parents Television Council said in a statement to Variety on Thursday that Netflix was “desensitizing millions of viewers at home by asking them to be entertained by it.”
“Although there is a danger that little girls will be attracted to this film, the far greater risk is the way this film normalizes the sexualization of little girls,” Henson added.
But amid all the criticism, Netflix and Doucouré were defiant.
Dacoure said, “For me, what counts the most is my film. I can express myself and therefore take care of myself through my art. Cinema not only heals me, but it can change the world.
“With this film, I wanted to give these young children a voice while protecting them. I also wanted to create a mirror for adults to look at ourselves and see where we have gone wrong with this problem.”
