As Spotify announced that it has raised another $250 million to bring its value to over $4 billion, Deezer announced that it will be entering the American market in 2014.
According to Co-founder of the site, Marhely Daniel to the news agency AFP, “The launch date is not yet decided. But 2014 will be an American year for us”. He explained that despite a significant fundraising last year to finance its expansion, Deezer was not able to engage independently in this adventure because it requires heavy investment.”
Deezer has concluded several agreements with mobile operators, including Orange in France, which provide access to music on demand in their offer. This strategy has allowed the group to see the number of paying subscribers grow strongly, reaching 5,000,000.
He did not rule out the possibility that Deezer joins forces with a partner from another telecom sector to tackle the American market, but denied the “rumors” of a takeover of the company by Microsoft.
Deezer is expected to reach a turnover of “nearly 100 million” this year after sales of approximately 60 million last year, he predicted.
