Davido collaborates with Orange Culture to launch exclusive collection at London’s Selfridges

Award winning Nigerian musician, Davido has collaborated with bespoke fashion brand Orange Culture headed by Lagos Fashion and Design Week Young Designer alumni Adebayo Oke-Lawal to introduce a a capsule collection featuring pieces inspired by Davido’s hit song, If at London’s High End Department Store, Selfridges.

The exclusive collection is part of the Selfridges’ Music Matters at Selfridges campaign.

This announcement was made by fashion media agency, Style House Files on Instagram last week.

This season at Style House Files, as Heineken Lagos Fashion and Design Week approaches, we are delving deeper into fashion and music collaborations with the birth of “Music X Fashion”. — With support from the Nigerian Export Promotion Council (NEPC), on the 12th of September 2017 in London, Selfridges in collaboration with @StyleHouseFiles will debut a capsule collection by one of Africa’s greatest music exports, @DavidoOfficial , and @OrangeCultureNG, a LFDW Young Designer alumni and LVMH Award finalist at its High End Department Store as part of the @TheOfficialSelfridges new season “Music Matters at Selfridges” campaign. — The capsule collection will feature pieces inspired by Davido’s hit song, IF! with the focus to create easy, ready-to-wear pieces that will be loved by fans of Selfridges, Davido and of-course Orange Culture. Davido x Orange Culture will debut in Selfridges, London on the 12th of September 2017. — #HEINEKENLFDW17 #SELFRIDGES #MUSICMATTERSatSelfridges #STYLEHOUSEFILES #DAVIDO #ORANGECULTURE #NEPC

A post shared by StyleHouseFiles (@stylehousefiles) on Sep 8, 2017 at 4:13am PDT

The launch took place yesterday at Selfridges, Oxford Street London. The capsule collection was created to focus to create easy, ready-to-wear pieces that will be loved by fans of Selfridges, Davido and of-course Orange Culture.

This is an exciting innovation of Music X Fashion.

Here is a video of the launch that Davido shared on his Instagram page below.

“MADE HISTORY YESTERDAY!!! YOU CAN NOW GET the DAVIDO X Orangeculture collection @officialselfridges. WE DID THIS FOR AFRICA. @omoyemiakerele, @orangecultureng, @lfdw_ng , @stylehousefiles @nepcceo @missamadiWE DID THIS FOR AFRICA! ”

MADE HISTORY YESTERDAY!!! YOU CAN NOW GET the DAVIDO X Orangeculture collection @officialselfridges. WE DID THIS FOR AFRICA. @omoyemiakerele, @orangecultureng, @lfdw_ng , @stylehousefiles @nepcceo @missamadi WE DID THIS FOR AFRICA! ? @dir.lx

A post shared by Davido Adeleke (@davidoofficial) on Sep 13, 2017 at 5:17am PDT